Our obsession to develop high quality products that make people look and feel beautiful drives us forward every single day

Our company

in one sentence

Bowchompoo Sritongtuam (Boa)


The Le Felix Journey

Le Felix was founded by Bowchompoo Sritongtuam (Boa), the famous Singer from the multi-award winning all girls group "Blueberry Rsiam", releasing multiple number 1 hits such as; Chimi Chimi, Joa Tee Rang, Jung boy Jung Boy, Toe Jik, Mee VaeLa Toe Ma Duay Ror, Kuk Kak Narak Ah.


Boa was performing live concerts, tv shows, radio, and other public events on a daily basis over many years, she led a very public, hectic and tiring schedule….that she really loves and has been very grateful for.


Boa found it quite difficult to find the high quality beauty products she needed to maintain a beautiful, young, fresh and healthy look, without having to combine a lot of different items that were very time consuming to apply, and very expensive, even though she was using some of the top make-up artists and beauty professionals in the industry.


That’s the reason Boa created and launched her own high quality brand  "Le Felix", a way that she could guarantee consistently high quality products, at reasonable prices, that actually work to deliver the desired results.



Boa personally worked with a number of professional laboratories to develop, test and perfect the right mix of ingredients to ensure the Le Felix series of products would deliver the highest quality results at an affordable price.

Le Felix products are now used by some of the most well-known celebrities in the Thai Movie, TV, Music and Fashion industries and Blogger.  


If you need high-quality products that you can rely on, then switch to "Le Felix" Cosmetics…. Everyone deserves to be beautiful

"because everyone deserves to be beautiful"

Boa believes that high-quality beauty products should be available to every woman, and she believes that every woman deserves to look young and feel beautiful every day, throughout their life..”​


—  Name, Title

Le Felix Intensive Lifting Serum (the first beauty product launched) received the 2015 Best Product award from the Institute of Business and Economic Development in Thailand, a prestigious industry award that recognizes and reinforces Le Felix's commitment to high quality products.


Le Felix is a company that genuinely cares about people. We are committed to social responsibility, we believe in giving back to the community and those less fortunate.


In 2014, Le Felix donated all of its profit to charity, and in 2015 we have already tripled our charitable contributions.


Our company is not just about making people look great and feel beautiful, Le Felix also wants to do beautiful things to positively change people's lives.


we believe that beauty is sharing so that we want to deserve everyone around the world. We start to deserve in Myanmar and expand into AEC such as Singapore, other areas are our goal too.